Business Networking Personalities: Connector, Maven & Rainmaker


As you think about your networking personality, are you a Connector, Maven or Rainmaker? How you build a professional network and creating a business development plan will depend on your personal style.

Each of these personalities has a different focus, different strengths and purposes. For instance:

  • 'Strong, Weak Link' or 'Connector Style' strategies focus on maintaining large networks of casual friends who like to network. 

  • 'Maven Style' strategies focus on unique informational contributions to a network collaboration.

  • Leadership, quick rapport building and driving projects is the focus of the 'Rainmaker' Style.

Not everyone is a natural Connector, Maven or Rainmaker.  To build a strong proffessional network, i recomend channeling one of these personality types.  Then start thinking like a connector, maven or rainmaker.  

We hope that as you review these three different styles, you will understand how tactics aren’t always compatible.  For example:

  • A connector can maintain 1000’s of casual friendships.  They love people's stories and will encourage you to share yours.  They tend not to lump people into stereotypes.  They accept people for who they are.  Then use that understanding to connect people with matching needs.  (buyers and sellers).
  • The Maven's focus is on knowedge and information.  Witht he same passion connectors put into learning about people.  They use that passion to learn about everything.  Maven's know more about a topic than the average person.  Leveraging this knowledge, the Maven tends to focus on strong relationships rather than casual relationships.
  • At the same time, the Rainmaker is in it to make something happen.  They build rapport and trust in minutes.  With this rapport, they quickly drive projects, through charisma, drive and thier connections.  Unlike the connector, the Rainmaker will be focused on opportunities where, "... we can all make some money together."

As you think about your networking strategy, ask these five important questions:

  1. Are you a good listener? (Connector, Maven, Rainmaker)
  2. Do you like spending time learning about people? (Connector)
  3. Do you look forward to learning, training and/or writing? (Maven)
  4. Do you focus on opportunities that connect multiple business’s needs? (Rainmaker)
  5. Do you believe in asking for an giving help to your network? (Connector, Maven, Rainmaker)

If you are an average person, you have about 250 people in your network.  Mostly family, personal friends and the people you work with.  Understanding this, most master networkers have networks exceeding 2,000 and the average Connector will be over 5,000 people.  But even with 250 people it's about mutual benefit for everyone in your network. You are only as successful as the people you attrack.

By finding people who compliment, rather than mirror, your personality... successful business development, project execution or just fun human interaction is the result.  If this sounds like something you would prefer to do, then learn more about how real proffessional networks are built.  Send us your email and we'll send you an introductory booklet on how to develop your network.

If you have comments or suggestions, please feel free to send in your comments below.

Topics: Business Development Business Networking Strategy Executive Outlier Building a Professional Network