If you think much about sales, "sales hunting” probably comes to mind. Sales hunters get out to find new customers who have never purchased from their company in the past. Traditionally this is a sales strategy I’ll call, “It’s a number’s game.”
It’s a numbers game strategy
In this strategy, sales people do whatever is necessary to talk to as many people as possible. The idea is if you talk to X number of people, Y number of people will be interested and Z number of people will buy. Once you know X, then it’s a simple matter to calculate the number of sales.
This works because of a statistical reality. At any given moment:
- 3% of the population are looking right now for what anyone is selling.
- 7% are open to buying.
- 30% could be convinced to buy.